As brand Art Director, Becky Denny works closely with J’net Smith to ensure that Zoonicorn’s core mission and brand values are woven into all representations of the property – from design assets to marketing to the consumer products now hitting the global market. Becky oversees the management of Zoonicorn’s Digital Asset Management (DAM) and Product Approval (PA) systems on MyMediabox. And as many of you know, she works directly with the Zoonicorn licensees worldwide to make sure the brand’s essential values and trademarks are understood and actualized on all products.
Before joining the Zoonicorn team, Becky enjoyed a successful career in which she was a brand developer for major trademarks, a licensor, a licensee, and a manufacturer! Her years of hands-on 2D and 3D experiences across all manufacturing categories took her around the world. This broad-based experience gives Beckey a unique perspective, enabling her to align Zoonicorn with its licensing partners across many product categories and sub-straits.
As J’net explains, “With her deep background and experience in design and product development, Becky fills a vital role on the Zoonicorn team. She is able to work collaboratively with licensees while maintaining the quality and consistency that a growing brand requires.”
Becky is also drawn to Zoonicorn because its mission lines up very well with the core values that she brings to her own family.
Becky has closely observed how being exposed to Zoonicorn has helped her grandchildren — ages 18 months to 4 years— reinforce the Zoonicorn message of determination, optimism and resiliency. They can often be found sitting on her lap while she does the design work for Zoonicorn and have literally been the property’s first focus group. The two four-year-olds have learned to wholeheartedly internalize the message of “You can do it!”
“Of all the top brands I’ve worked with,” Becky says, “Zoonicorn is the most significant. It’s a wonderful experience seeing how my grandchildren react to the episodes and product designs they see on my screen. It reminds me how truly special Zoonicorn really is.”